Building Better Veterinary Conversations With Arlo Guthrie

This week we’re joined by Arlo Guthrie – publisher, community builder, and unapologetic critical thinker. From cake factories and cockpits to founding VetNurse.co.uk and VetSurgeon.org, Arlo explores how the profession communicates: the fragmentation of social media, AI’s confident mistakes, and practical rules for writing online with clarity and respect. We also dig into pricing, trust, […]

Arlo Guthrie

Arlo Guthrie is a veteran of many careers – from frozen cake factory worker and jackaroo to stockbroker, estate agent, commercial pilot, and marketing consultant – before finding his true calling in veterinary publishing. Since 2000, he has been the driving force behind VetNurse.co.uk and VetSurgeon.org, two thriving online communities that connect and inform the […]

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